When Not just as much of the residence name as Rolex, perhaps, Audemars Piguet features something else to would-be wearers: a way of exclusivity that could only feature being somewhat underneath the radar. During the late 1960s, Rolex began to experiment with various dial and bezel designs with the Daytona. https://www.watchesworld.com/a-history-of-watch-reference-numbers/