The author attempts at revealing some peculiarities of concepts representation in virtual Information Technology blogs discourse written by Microsoft IT specialists. observing concept representation in particular discourse; the way prototype and conceptual characteristics are realized in. Discourse is concentrated around a certain significant concept. determining the choice of synonyms. https://www.diegojavierfares.com/hot-save-Horno-Siemens-HR675GBS1-iQ700-Pirolitico-71-L-60-cm-Clase-A-Negro-super-sale/